UV protection on Demand
An accurate protector against UV rays is the best anti-aging agent. But who knows early in the morning what the day will bring? SUN ON DEMAND stands for targeted UV protection and reduces unnecessary use of chemical UV filters. That doesn’t just comply with the DR. KITZINGER® philosophy of concentrating on the essentials. Targeted, flexible use of UV filters also has scientific reasons:
- Most of us spend the majority of our day in enclosed spaces and are only occasionally exposed to the sun, such as during lunch breaks and on our way home. Sunlight is in fact vital for the formation of vitamin E in the body. Daily prophylactic use of UV filters is neither necessary nor advisable.
- UV filters lose their effect over the course of time through abrasion and sweat, such that by the time you actually get outdoors they frequently do not work as they should.
- Frequent use of chemical UV filters increases the likelihood of developing a skin intolerance or allergy to a UV filter and, as a further consequence, cross-allergies to aromatic substances and fragrances. This is because UV filters have the same molecular structure as aromatic substances. In the worst cases, those affected can no longer tolerate UV filters or their favorite perfumes.
That is why DR. KITZINGER® Skin Care deliberately refrains from using UV filters in care products and, with SUN ON DEMAND, offers a flexible UV upgrade for any facial care product.